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SEO Software: Pros and Cons

One of the common trends in a nowadays SEO is a tendency to try to not utilizing automatic SEO software. It is even said that using automated software can harm your search engine positions. On the other side of the coin, search engine optimization is a sphere where the amount of boring routine job is enormous. Performing all of it manually is much more complex and is a time-waste. So in this text we will split different SEO software into groups basing on its purpose and will try to understand which tasks can be performed by hand indeed, and which ones are better to perform automatically.

1) Content creation. There are many products that supply automatic synonymizing of any text. There are products that even claim to create human-readable site content produced absolutely automatically. Nevertheless, until tools will start to understand the sense of a text, they won’t be able to offer a more or less natural looking automated content. So this action should be performed 99% manually for now. Hire a good copywriter and make a quality content for your website, instead of putting those money into some “powerful” utility that does this automatically.
2) achieving backlinks. This is the second important SEO task, though somebody could name it the first. A quality link building requires you to examine hundreds of possible link partners and filtering only those sites that are strongly related to your one, with a quality text and a trust rank simultaneously. This task can be automated for a small percent, since you don’t have to locate appropriate linking sites by hand. However, the final conclusion still is upon you. It is you who should measure the quality of websites and measure their relevance to your site. Finding link partners is merely 10% of the entire job. The rest is done manually.
3) Checking search engine rank. Basically, you need this to track your efforts – whether you’re doing ok, or your activity misses the goal. One of the most frequent mistakes with this task is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. In most cases you don’t need that amount. If your website isn’t listed within the first 20-30 positions – nobody sees it anyway. So in a SEO sphere it is better to restrict search engine position checks with first 40-50 results. However, if there is a large amount of keywords to control, the process may still use up a large amount of time. And here is where an automatic tool is really needed! With an automated rank checker you can save a lot of of hours comparing to what you would spend if did that by hand. However, you should stick with search engine friendly applications, to exclude potential issues with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Finding keywords related to your industry is another task that is easy to automate. And you are really cheating yourself thinking that you can handle without any of the automated tools over there. You can keep hours of time and lose virtually nothing. There are hundreds of approaches to finding quality keywords and many of them can be dug through automatically.

To summarize the above, every SEO job needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still need you to work with your hands and your brain.